ICBC
100032, No.55 FuXingMenNei Street
Xicheng District, Beijing, P.R.C
Nationwide 24-hour Service Hotline £º95588

We’re committed to being B.C.’s preferred auto insurer by providing:

• protection and peace of mind
• quality products and services
• low and stable rates

We’re here for you. All motorists in BC are required to buy a basic package of ICBC Autoplan insurance that provides coverage for third party liability protection, accident benefits, underinsured motorist protection, hit-and-run and uninsured motorists protection and inverse liability.

Beyond the basics. In addition to providing this basic insurance, the Corporation competes with other automobile insurance companies by offering extended third party liability and other optional insurance coverage such as collision and comprehensive coverage.

Open and fair rate setting. In setting premiums, ICBC does not discriminate on the basis of age, sex or marital status and discounts are provided based on the number of years that a driver has been claims free. We collect insurance premiums from more than 2.6 million motorists and invest these premiums to provide insurance benefits for customers and victims of crashes.

Helping make the roads safer. We work with communities and stakeholder groups to help them take responsibility for their road safety challenges. We also invest in loss-prevention initiatives and programs to reduce crashes, injuries and deaths. Everyone benefits when the roads are safer.

Purpose
ICBC's 2010 – 2012 Service Plan provides an overview of our three-year plan to fulfill responsibilities for providing auto insurance, driver licensing, and vehicle registration and licensing services.
This Service Plan discusses our corporate strategy and sets out our performance accountability to the public by describing:

• Where we envision ourselves in three years;
• The goals and objective we need to achieve and realize this vision; and
• How we define and measure progress on achieving these goals and objectives.

ICBC Overview
ICBC is a provincial Crown corporation established in 1973 to provide vehicle insurance to British Columbia's motorists. We are the sole provider of universal compulsory coverage (Basic insurance), with rates regulated by the British Columbia Utilities Commission. ICBC also sells Optional auto insurance in a competitive marketplace. As part of our mandate we also provide driver licensing, vehicle registration and licensing, and other services on behalf of the province. ICBC is currently one of BC's largest corporations with approximately $12.5 billion in assets.

Strategic Context and Key Strategic Issues
Insurance is a complex business impacted by many external trends, factors and risks. This section describes the property and casualty insurance industry in Canada and the issues facing auto insurers and the insurance industry as a whole. The key strategic risks and mitigation strategies identified in this section are considered incorporated into our corporate strategy, as outlined in the Service Plan, and into detailed operational plans.

Goals, Objectives, Strategies and Performance
The achievement of our vision and mission is articulated through the corporate strategy which has three goals:

• Improve customer perception
• Improve employee experience
• Maintain financial stability

For each goal, specific objectives are established to guide the corporation. Measures are defined and targets are set to enable performance to be measured for these goals and objectives.