Credit Suisse
Credit Suisse AG, Zurich, Kalanderplatz 1,
Direct Net hotline, Tel. 0844 800 888
(international: +41 844 800 888 or: +41 44 657 36 40)

Businesses

Credit Suisse operates in three global divisions – Private Banking, Investment Banking and Asset Management. The three divisions are supported by Shared Services.

Divisions and Shared Services

Private Banking
Credit Suisse provides comprehensive advice and a broad range of wealth management solutions tailored to the needs of high-net-worth individuals globally as well as private and business clients in Switzerland.

Investment Banking
Credit Suisse offers a broad range of investment banking and securities products and services to corporate, institutional and government clients around the world.

Asset Management
Credit Suisse offers a wide range of investment products and functions across asset classes, for all investment styles.

Shared Services
Shared Services provides high-quality, cost-effective corporate services and business support for the bank’s three divisions – Private Banking, Investment Banking and

Global and Regional Structure
Our structure is designed to promote cross-divisional collaboration while leveraging resources and synergies within the four regions, Switzerland, EMEA, the Americas and Asia Pacific. The regions perform a number of essential functions to coordinate and support the global operations of the three divisions. On a strategic level, they are responsible for corporate development and the establishment of regional business plans, projects and initiatives. They also have an oversight role in monitoring financial performance. Each region is responsible for the regulatory relationships within its boundaries, as well as for regulatory risk management and the resolution of significant issues in the region as a whole or its constituent countries. Other responsibilities include client and people leadership and the coordination of the delivery of Shared Services and business support in the region.

Strategy
We pursue a client-focused integrated bank strategy, focusing on complex client needs and value-adding businesses, leveraging the global expertise of our three divisions, Private Banking, Investment Banking and Asset Management.

Industry Trends and Competition
New regulation and the end of government and central bank emergency support are expected to shape bank industry trends over the foreseeable future. In this period of uncertainty, we believe well-capitalized financial institutions with strong earnings power are better positioned to adjust to a changing industry landscape and increasing competitive pressure.

Priorities and Goals
Building on the momentum we have established, we aim for further gains in market share while strengthening our geographic footprint and collaboration within the integrated business model.

Vision & Mission

Our Vision
Our vision is to become the world’s most admired bank, renowned for our expertise in private banking, investment banking and asset management, and most valued for our advice, innovation and execution.

Our Mission
Our mission is to set new standards in partnering with our clients and providing them with integrated financial solutions. As a global bank serving clients in every region of the world, cultural diversity is essential to our success. We strive to create an open, respectful workplace that encourages people to work together and with our clients to deliver superior products, services and results and support the success and prosperity of all our stakeholders.